CLA Connect Open Forum

UNDER PRESSURE TO REDUCE DRYER PRICES

  • 1.  UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 18:47
    Edited by bob marcioni 09-20-2018 18:23
    ****UPDATE****
    GODFATHER GAVE IN AND DROPPED PRICES BACK TO 8mins From 6mins. 


    As you know Godfather had a fire
    Closed 7 weeks
    Open since 8/13/18

    Since mat was redone I did my dryers a increase from 25/8 to 25/6 A qtr increase.

    As you know within 5mi of me I have 38mats
    My nearest conp mats are a mile away. Actually 4 of them across each other and 3 doing Free Dry. Rest of mats in town are mostly 25/8 and 5 other mats Free dry too.

    I guess I am first one at 25/6

    Well the employees say that some customers are complaining. My dad says that he thinks i did a mistake--originally when we rehabbed it 6yrs ago he wanted me to go FD but i refused.

    Business still off like 40%.

    SHOULD I CANCEL THE PRICE INCREASE on dryers and go back to 25/8 since nearest mats are FD or hold my ground.

    Thats why the GF doubles down on Prozac

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------


  • 2.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 18:59
    Bob,

    The short answer is hold your ground.  If you go back to 8/quarter you will have a very hard time raising down the road.



    ------------------------------
    Larry Adamski
    Muskegon Laundromat
    Spring Lake MI
    ------------------------------



  • 3.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 19:48
    Godfarfer,

    I am a newbie and a Godfather deciple! I love your posts and I love you ways! You don't beat to the common beat! I love 💕 it!

    👍✅🙏

    ------------------------------
    John Honeycutt
    Store Owner/ Employee
    Harts Laundry
    Roy UT
    ------------------------------



  • 4.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 19:51
    My 2 cents; Larry is a successful and proven hero! Hold the line!

    ------------------------------
    John Honeycutt
    Store Owner/ Employee
    Harts Laundry
    Roy UT
    ------------------------------



  • 5.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 20:11
    John Honeycutt,

    You do know how to "HONEY-CUTT" the Godfather,

    But the real old school Godfathers on here are
    Larry Adamski, M Walsh, Paulie....

    I know Larry preaches DCO- for a Qtr biz like mat makes sense until you do a price increase especially on dryer by a QTR....Now imagine i went from 25/8=$1-32mins to DCO $1-15 or 20mins. All hell will break lose in hispanic market.

    BUT larry I will hold ground. The question for you is HOW LONG is a acceptable wait before changes have to be made. 6/8/12/20 weeks ???

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 6.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 21:08
    Let me think, I have seen advice for this on this forum... Now i remember!  RUN AS FAST AS YOU CAN!  SELL SELL SELL!

    ------------------------------
    Chris Mirisciotta
    Store Owner/ Employee
    Canon Coin Laundry
    Canonsburg PA
    ------------------------------



  • 7.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 22:02
    Edited by Juan Vazquez 09-14-2018 22:05
    I agree with your Dad.  Must admit those elders are wise beyond their years & then some.

     I see Larry's point about down the road bur how does that help you now?  Your nunbers stay off by 40%, that "down the road" might not exist or will be very elusive.

     You lost business & customers due to a fire thus giving your customers choices to use & experience other locations.

     You want them back & your thank you to them was what?  Higher prices in a very competitive area per your description.  Riddle me that?

     If I was you, I'd reconsider while spending as much time as you possibly could with your old man.

     Realistically, I just didn't & don't follow the logic. Let alone the reason to even post your question.  Theae are fundamentally common sense decisions where all you really have to do is put yourself in your customers shoes and yoir done.

     It's easy for others on this forum to tell you what to do and talk about future revenue when it's not their $.  Your the one that is dealing with the slumping sales week after week.

     How many  more 40% off of your regular numbers are those 2 minutes going to cost you when it's all over?  Do the math, put yourself in your customers shoes, & spend.time we Pops which is priceless.

     Good luck.

    ------------------------------
    Juan
    Store Owner/ Employee
    Cocoa FL
    ------------------------------



  • 8.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-14-2018 22:33
    GODFATHER IS NOT THE ONE TO
    SELL SELL SELL.

    Now i will give You A lesson in Common sense
    30 mins ago a regular from Fire mat came to my other mat.
    I said what you doing here.
    He says there its 6min here 8min
    i told him but the washer he uses there are $1 sale and here $1.50 (20lb M-F) sale
    plus he says he had to drive farther to get here and he only drys for 2 qtrs

    so im thinking .... too save one quater on Dry
    he is going to put 2 extra Qtrs in same type 20lb
    plus he wasted atleast $1 in gas to make extra trip.
    So to save .25 he spent $1.50 EXTRA.

    OMG.....where is my PROZAC !!!!

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 9.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 23:16
    One compromise can be to increase cool down cycle while keeping original eight minutes. There's enough heat retained in the metal of the dryer drum to continue to dry if the cool down is extended. Saves you utility costs, not always obvious to your customers. In my experience, there is more customer resistance to lowering dryer time than increasing washer prices.

    ------------------------------
    Larry Larsen
    Distributor Employee
    Laundromat123.com
    Anaheim CA
    ------------------------------



  • 10.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 07:20
    Bob,

    I gave you the short answer,  now I'll give you the long answer.

    Convert from QO to DCO to set your laundromat apart from all your competitors.  Set your dryer price at 30 minutes per dollar.  Your customers will be buying just 1 cooldown per cycle so they'll be drying more efficiently.

    The simplicity of DCO will draw in customers from the competitors over time but you shouldn't raise prices and then just sit and wait for customers to flock in.  A smart operator is always looking for the next laundromat improvement that will make the customer experience better.

    Now I'm not stupid, Bob.  So I know you're not going to follow any of my advice.  So why do I write it?  I write so others may learn about options that could make THEM more successful.

    ------------------------------
    Larry Adamski
    Muskegon Laundromat
    Spring Lake MI
    ------------------------------



  • 11.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 08:46
    Larry, Larry, Larry....no you are not stupid.
    And I aint a fool too.... nor are you.

    You have the BIGGEST ADVANTAGE here is you OWN your property. So if push came to shove, no one will evict you for a few lean months.

    Most mat guys have rent to pay, trust me they would buy with prop, but all the ideal props are gone or too expensive.

    So if you read the 2nd post above this...you saw last nite. I guy spent $1.50 to save .25

    So DCO other than its drawbacks NOT gonna work here. Like it or not.....Quater is staying and soon ....very soon.....everyone needs to start thinking of investing CC readers or touchless contact readers for the machines.

    CC is easier, faster and less cumbersome for customer.

    AND IF YOU Believe the TECH NEWS,
    You heard of apple Face ID.... well the way they want in future is,,,, you go to a pay at register..
    NO phone, watch or Card needed.
    The reader will read your face and in some cases you will enter your pin etc to double verify.

    NOW HOW EASY IS THAT.

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 12.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 09:19
    Bob,

    I knew you wouldn't understand my point.

    So you will stay QO and CC.  You will pay your 2.9% total transaction fees while your business is down 40%.  Sorry, I fail to see the strong attraction of credit card acceptance in your store.  Anyway, in 10 years you can throw away your CC readers and install new face readers thus spending more money.  I'm glad I wasn't writing all that just for YOU.

    ------------------------------
    Larry Adamski
    Muskegon Laundromat
    Spring Lake MI
    ------------------------------



  • 13.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 09:59
    Larry ,,,,

    I dont have CC readers on all machines.
    We do it over the counter if you know what i mean.
    No wifi needed. No landline needed
    no CC readers needed.
    No VTM needed.

    Im gonna give 5 more years then i will go CC READERS and coin on all machines when i buy new shiny equipment
    But knowing our depressed prices industry wide
    some will still be doing Dry 25/10 and tops $1
    5 yrs from now.

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 14.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 21:47
    Edited by Michael Walsh 09-15-2018 21:51
    Larry Adamski & others,

    We have a brand new equipment competitor who has four reversing Electrolux single pocket 80 lb. dryers. Their minimum start up is $4.00 for 30 minutes which works out to be 7.5 min/$1.  The competitor also has brand new reversing new Electrolux 50 lbs stacked which are $2 minimum for 30 minutes. End rate there is 15 min/$1.  I don't believe his washers are hi G other than his large number of soft mount Crossovers that might be hi G ... I am not sure.  They have FasCard CC acceptance (with qtrs only) on all their dryers & on their larger hard mount up to 80 lbs washers.  They are similar sq footage as us ... I am pretty sure.  We have better parking with a corner lot ingress & egress.  Their smallest dryers are the 50 lbs. stacked.

    At our place we only have humble but reliable 30 lb ADC285s single pocket dryers.  They are maintained 100% mechanically & from lint etc. Qtr/6 min qtr minimum.  $1 coin acceptance.  Most put in $1 to start because of the clear sign on each stating $1coin/27 min (3 min bonus for 1$coin) Our 130 lbs 905-1092 G force 3-4 min extractors & the staffing level is what appear to be saving us from that closeby 1.5 miles away 24/7 competitor.  They have more total capacity than us but both laundromats have plenty of lull periods which I believe could be an opportunity for us ... now that a poorly run 100+ emergency all men's shelter formerly 1 block away from us has relocated.  Very little loitering challenges now since the shelter's last October relocating.

    I understand the add'l air flow vs a smaller dryer (especially stacked style) ... but with smaller loads ... is it true & from your experience ... where is that point where there can be not enough clothes rubbing against each other making less friction & touching each other actually causing longer dryer times?  I would charge more but I am a bit psyched out on the fact that their dryers are so much bigger.  We rarely have anyone waiting to use our dryers because of the quicker turnover from the high G-force.

    Hopefully, before Christmas this year we will have a similar e-cycle format as you on all our washing machines.  For about a month one of our shiny stainless steel front new looking Gen4s has been working flawlessly with the all new arcade style DG600F coin mech & lcd showing amount inserted.  We have had very good feedback from the customers who have chosen to use the new e-cycle machine.  We can do (but rarely) the CC acceptance with our PayPal HERE like Bob the godfather does ... but ... it makes no sense since our customers are happy with our reliable ATM.  We will be upping the $1coin output amounts from our two 4 hopper Standard Changemakers to real close to 100% dollar coin output & very few quarters on which we are banking on most customers preferring to choose the convenience of just dollar coins.  The coin mechs have been tested in our back room for over 3 years now & I see that they appear to have been also proven at airports & Walmarts on their variety of devices.

    ------------------------------
    Michael Walsh www.kingkoin.com
    Store Owner/ Employee
    King Koin Laundry, Car n Dog Wash
    Bismarck ND
    ------------------------------



  • 15.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 23:04
    My apologies to the OP for derailing this thread, but I have a question for Michael Walsh.

    You wrote: Most put in $1 to start because of the clear sign on each stating $1coin/27 min

    How do you configure that on ADC? I have ADC 330 dryers. I have wanted to do that for a very long time.

    Thanks


    ------------------------------
    Sudheer
    http://www.fresholaundry.com
    Mountain View, CA
    ------------------------------



  • 16.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-16-2018 14:00
    Michael,

    So you have a new competitor about the same size as your laundromat.  $4.00 for 30 minutes on an 80 lb. dryer would be inline with my $1.00 for 15 minutes on my 35 lb. dryers.  I cannot imagine that his washers would not be at least 200g extract in a brand new laundromat.

    Your advantages:
    1.  Your single pocket dryers are much more user-friendly than the other guy's stacked 50 lb. dryers.  Unfortunately, I'm guessing the 285s look a bit dated.
    2.  Attached car wash and dog wash make your place a one-stop cleaning shop.

    His advantages:
    1.  All new washers that are likely 100% front load.
    2.  A new build-out that looks fresh and clean.

    As far as clothes rubbing against each other ... that friction is beneficial in the washer but not in the dryer.  In the dryer, you want the clothes to separate and spread out as they tumble.  That's why overloading a dryer slows drying.

    where is that point where there can be not enough clothes rubbing against each other making less friction & touching each other actually causing longer dryer times?
    Michael Walsh,  09-15-2018 21:47
    E-cycles can be an effective weapon to retain and even build your customer base if used wisely.

    All this emphasis on the quality of your coin drops is moot.  Most coin drops work well - especially with dollar coins.  I do not view your particular coin drops as advantageous.





    ------------------------------
    Larry Adamski
    Muskegon Laundromat
    Spring Lake MI
    ------------------------------



  • 17.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-16-2018 14:57
    Michael,

    Your competitors dryers are 67 lb's not 80 lb. and it looks like their new washers are Electrolux which probably means that they are 200 G force.

    The place looks clean, you might have to step up your game. I know you love the old Wascomats and Bock extractors but maybe it's time to upgrade to some new machines and a bit of a rehab. To start with, I would remove those Bock extractors and replace them with some 350 G 60 lb. Electrolux washers. I think it's time to get rid of those old dryers too, they look tired. A paint job and tile would finish it off. Just my opinion though.

    ------------------------------
    Richard Heighington
    Potential Divestor
    B.C. Canada
    ------------------------------



  • 18.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-16-2018 17:17
    Richard,

    One of the reasons that we are skimpy on website social media pics is because the machines' appearances & e-cycle capability.  Hopefully, we can convince the public that are items that can age better with time ... & not just wine.  I know we cherry picked most of our car wash components so there we are actually better than brand new IMHO.  Our 6 & 4 load washers now have a low soap tray ... just to give you a hint that there may be alternatives to brand new.  The building is in great shape ... we plan on brightening up the inside even more.  Above the dryers are 2 custom made doors that most of the kiddies have the understanding ... is where Irish Leprechauns live.

    ------------------------------
    Michael Walsh www.kingkoin.com
    Store Owner/ Employee
    King Koin Laundry, Car n Dog Wash
    Bismarck ND
    ------------------------------



  • 19.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 12:39
    I have found this promotion to work well. You have signage in windows and in store saying free dry time. To key word is time. The inside signage will say regular dry time 6-min./.25 then under it you say less free dry time and come up with a number you think will have an impact. Like free dry time 5 min. that will effectively bring you price down 11 min. for .25

    ------------------------------
    Denise Rubenstein
    Store Owner/ Employee
    Laundermagic of Patchogue
    Bayport NY
    ------------------------------



  • 20.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 16:30
    Hold your prices.  Have you put any re-opening signage on the main N/S road yet?  When I drove by your place two weeks ago there was none and unless I was looking hard I would have never know you're open again.  This is the biggest reason why your business hasn't returned yet.  It's not your dyer prices.  GF, love you like a brother but you're ignoring the 800 pound gorilla in the room.  Your old customers are driving by every day and they don't know you're open again.

    ------------------------------
    Paul Kludt
    Multi Store Owner
    Lake Worth Coin Laundry
    West Palm Bch FL
    ------------------------------



  • 21.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 19:49
    Bob,
    I have the recipe to your future success!
    Especially if most of your potential customers are like the one driving to your 1.50 mat to "save a quarter "
    The main problem here is you are over thinking things and not just thinking like your customers/potential customers. After all it is all about their perception of your mat/mats, not yours.
    Kapiesh?
    (Hehehe)

    ------------------------------
    D L
    Store Owner/ Employee
    Nassau NY
    ------------------------------



  • 22.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 19:51
    Bob,
    You got my number in your PM right?
    So call me.... Kapiesh!

    ------------------------------
    D L
    Store Owner/ Employee
    Nassau NY
    ------------------------------



  • 23.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 20:32
    DL ,

    Gonna call you Sunday or Monday. Did not want to bother a mat guy on weekend.

    Paul,

    The area knows we open. During remodel, so many came to ask. Plus the 2 star attractions are the big box Costplus, thats the closest Grocery store around and the gas station next door. That the nearest and only one around.
    so all the people going to grocery store or gas station and the hispanics luv to play lottery there, they all know WE OPEN.

    The issue is for 7 weeks they went to the 2 nearest one which are FREE DRY !!!

    it took me 3yrs to build it and make it BUSSYYYYYY 💰💰💰💰💰
    And 7 weeks to lose 1/2 of it 🙀🙀🙀


    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 24.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 21:46
    So now it's 3 of us

    Bob's Dad, Paulie & I that are wondering what in the world Bob was thinking.

    ------------------------------
    Juan
    Store Owner/ Employee
    Cocoa FL
    ------------------------------



  • 25.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 21:11
    Edited by Paulie B 09-15-2018 21:19
    Bob,

    Big mistake imo, to raise your dryers right after being closed 7 weeks. What were you thinking???
    Especially in your competitive market where you even have Free Dry Mats!
    Or shall I speak in our language....Waddaya, Stunad??

    Customers hate dryer increases the most.

    It takes time for people to come back after being closed any length of time!
    If anything, you SHOULD HAVE offered a temporary GRAND RE-OPENING SALE to get them back in.
    Instead, you did the exact opposite. Geeze!!!!

    Now....How do you fix this? I really do not know for sure.
    I suppose the best bet is to do nothing at this point, like the others say?

    However, If it was me, I'd offer a "Free Dry Fire Sale! Grand Re-Opening!" for a TEMPORARY PERIOD....say one month only, just to get them back into your mat, and you promote the hell out of it....Giant Outdoor Banners to create excitement, Internet, etc. Take your lumps for one month, then do 7 minutes, not 6....too expensive for your customer's perception in a highly competitive market.

    Next year do 6 if you like, or better yet, raise some washer groups. Dryer increases are evil in the eyes of the customer, ESPECIALLY if they are aware of FREE DRY COMPETITORS in your area!

    Or, if you have real guts, Do what Larry says...Convert your dryers to Dollar Coins.
    Instead of customers inserting 5 quarters for 30 minutes ($1.25), and them cursing you out, they can insert ONE Dollar Coin for 30 minutes, and they will feel good.
    It's all about their perception of only inserting ONE coin instead of 4 or 5. They FEEL like they are spending less money!!! Capise?

    I have done this myself, and so have others here such as JH, and I'm telling you, it works.

    ------------------------------
    Paulie B
    Multiple Mat Owner since 1976
    New York City, NY
    ------------------------------



  • 26.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 21:31
    Paulie,
    I truly am LMAO at waddaya stunadd!

    ------------------------------
    D L
    Store Owner/ Employee
    Nassau NY
    ------------------------------



  • 27.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 21:45
    Paulie,

    You retired correct...about damn time.

    I AM IN A FOR PROFIT BIZ

    I know people go crazy over dryer pricing especially if I have ffree dryyyy mat as my comp

    But remember. I took this mat from a lady doing $5 a day to over $20k/mo in 3-4yrs and I AM NEVER THERE. I only open and go to fix machines.

    Everything is going up...that does not mean just raise washer prices only and leave dryer prices alone. And i am already high price leader in town

    You remember KATRINA. gas prices went to roof and i went from 25/10-8 people were complaining brand new dryers not working. I had opened a brand new mat in 7/2005.

    AND YES I DO HAVE 2 sales going on
    A $1 M-F on 20lb
    And stormy daniels special on 40lb for $4 M-F

    So you are correct The dryer price increase is touchy but this was best chance as we spent money after fire, made mat new again and we have better location.

    You made Godfather more deppressed OMG OMG ....I am out of my Prozac ....OMG
    OMG

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 28.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 22:01
    AND PAULIE and others,

    A long time Ago me and others posted on here about increasing prices and you ALL say what are you waiting for

    DO IT NOW.

    Well I did it and now you ALL say why you did it

    Godfather is LIVID now......got steam coming out of everywhere.

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 29.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-15-2018 23:24
    Bob:  I said raise the quarter, and I still say raise the quarter.  I also say get your LLD and or neighbor to square things up with you re the fire..  As well, have the LLD remove that pile of rubble if they haven't already

    ------------------------------
    Les Monthei
    Potential Investor
    Redding CA
    ------------------------------



  • 30.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-16-2018 00:37
    Thank you les,

    the rubble is gone. They will start redoing the rest of building in few weeks.
    The restaurant had NO Insurance and the LL did not care.
    The LL basically thinks all repairs done inside should be paid by me. She offered me $1200
    Oh hell to the no.....
    i will shut down and sue before i pay any more rent to her and she better pay me for what i spent to get er open

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 31.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-16-2018 07:37
    Someone suggested increasing cool down time. Now when it comes to guys this would work. But don't ever try to fool women. More than 2 minutes will come back and bite you. Women know.

    ------------------------------
    Curt Harrington

    ------------------------------



  • 32.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-16-2018 16:27
    Bob:  If your decision is to stop paying rent until you believe you are square with the LLD, you need to scour your lease to be sure you are not putting yourself in a no resolution default under the terms of the Lease.  Most Leases will allow a LLD to default the tenancy under specific terms of the agreement.  This can leave you without a defense despite the other claims and Lease requirements.  I expect you are having your attorney take a look at this whole mess.  Best of luck in getting the LLD to come around and play fair.

    ------------------------------
    Les Monthei
    Potential Investor
    Redding CA
    ------------------------------



  • 33.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-16-2018 17:14
    Excellent advice Les!

    And Bob, you went through a terribly stressful event. Been there myself.

    Wish you a profitable outcome.

    ------------------------------
    Paulie B
    Multiple Mat Owner since 1976
    New York City, NY
    ------------------------------



  • 34.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-20-2018 18:25
    ****UPDATE****
    GODFATHER GAVE IN AND DROPPED PRICES BACK TO 8mins From 6mins. 

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 35.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-20-2018 18:38
    Bob,

    You may have sealed your fate.  Too bad.

    ------------------------------
    Larry Adamski
    Muskegon Laundromat
    Spring Lake MI
    ------------------------------



  • 36.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-20-2018 20:07
    Edited by Paulie B 09-21-2018 14:55
    Larry,

    Why are you discouraging him like that?
    He's in a far more competitive situation than you are. Do you have Free Dry competitors? Mats in every direction?
    This is a completely different market than yours.

    Bob,

    I believe the 40% you have now is probably your bottom....People who live near your mat.
    Your market is very competitive, similar to NYC, so I understand your situation. You need to do some things to pull people back in...A highly competitive market will automatically become a price market. So unless you clearly have the BEST mat around, you cannot afford to charge higher prices. ESPECIALLY with Free Dry mats in the area.

    First, Make sure your mat is as clean as the mess hall in a Marine Barracks.

    It also goes without saying that your equipment should be working well.

    You need to run a SALE.....ANY sale at this point.... with BIG signs & banners to create excitement to draw in new customers and win back some of your old ones.
    If your mat is beautiful & clean, the ones who come in for the sale will stay, and most will stay after the sale is over. If it's not beautiful & clean, you will lose them as soon as you end the sale.
    Sale should run for at least 2 months, imo, to break their old habit of going somewhere else and create a new habit of using your mat.


    ------------------------------
    Paulie B
    Multiple Mat Owner since 1976
    New York City, NY
    ------------------------------



  • 37.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-20-2018 20:58
    Paulie,

    Biz is back 60%. Mat in mint shape.
    and yes i have FD mats 3 of them a mile away
    i bought my $1 sale back on 20lb m-f till 12/1/18

    and Larry,

    You and others said on earlier threads what you waiting for
    increase price NOW !!!
    now some say am I crazy to increase prices?

    Well which one is it ???

    Just imagine I went DCO and charged$1-20mins. All hell would break lose then what....you gonna help me....i dont think so !!!

    Dryer prices will INCREASE but after all biz returns to pre fire level.

    ------------------------------
    ORIGINAL GODFATHER
    ------------------------------



  • 38.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-20-2018 22:26
    Bob,

    Since you are running a special of $1 for your 20 lbs washers ... is it for just 2 baths ... which would somewhat address your ... like the rest of creeping up water bill?  How many extra baths are your machines programmed for & how much more money does the customer have to add for each extra bath?

    ------------------------------
    Michael Walsh www.kingkoin.com
    Store Owner/ Employee
    King Koin Laundry, Car n Dog Wash
    Bismarck ND
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  • 39.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-20-2018 22:55
    M. Walsh,

    All my washers in all my mats
    are set to
    1 wash medium fill
    1rinse medium fill
    1rinse low fill
    1spin.

    50% use hot
    rest cold or warm.

    NO upcharge for hot and no extra wash add ons

    i try to keep it simple as you know some customers....i would like to tell you more but it will against the COC.  Lets just say the thinking of some is from an alien planet.

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    ORIGINAL GODFATHER
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  • 40.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-21-2018 07:35
    Bob,

    If I were in a densely populated market where all the laundromats pretty much duplicate each other with cheap pricing and limited service; I would have a 5 star, user friendly laundromat with truly higher pricing.

    You're right about one thing,  whatever you do, I am not going to walk in and save you.  Good luck.

    ------------------------------
    Larry Adamski
    Muskegon Laundromat
    Spring Lake MI
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  • 41.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-21-2018 11:52
    Edited by Paulie B 09-21-2018 12:02
    Bob,

    Glad to hear you are up to 60% now.

    I like that $1.00 loss leader, especially with the Mon-Fri only, but good until 12/1/18.
    $1.00 is a magic number.
    I do think it will help you a lot in bringing back business.

    Mint condition is great!

    As you probably know, the machines themselves don't have to be brand new, but they should LOOK brand new!
    So any damaged decals, overlays, soap box lids, etc, should be replaced.
    If you have mint cosmetic appeal of your washers & dryers, and the rest of the store has little sign of age, then you are good to go.

    You might want to play around with removing one of your rinses on those $1.00 machines.


    It's all boiled down to this for a competitive market such as yours:

    The collective consciousness of the public cannot be underestimated.
    Customers will automatically seek out the best looking mat, with the best looking great running machines, for the best price.

    In other words.......May the best mat win....

    And Bob....in deference to Larry, don't underestimate the possibility of going Dollar coin for 30 minutes on your dryers. That's 7.5 mins/25cents. You get a slight increase, but your customers will actually perceive that they are spending less because they are inserting 1/4 the # of coins.

    ------------------------------
    Paulie B
    Multiple Mat Owner since 1976
    New York City, NY
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  • 42.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-22-2018 03:09
    Paulie is right.  Made no other changes to my 20 year old dryers except $1 for 25 minutes.  Used to be .25/6 minutes.  Customers used to complain about clothes never drying and never getting hot enough.  I've not had one complaint about the dryers in 3 years, except for the occasional mechanical issue and constantly hear compliments about having the cheapest dryer prices in town and being able to dry a load for a dollar.  It's all about perception.

    I only have 30lb stacks.


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    Chris Mallam
    Norfolk VA
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  • 43.  RE: UNDER PRESSURE TO REDUCE DRYER PRICES

    Posted 09-22-2018 07:25
    Chris,

    You will be replacing your 20 year old dryers soon. I have more 5 load than 3 load dryers and people love them. They just take an additional 4 inches. You will not regret up-sizing unless your customers only have small loads? I would go half half. Maybe even a 8 load? You can thank me down the road.

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    Curt Harrington

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