To avoid having rough time with customers,
To avoid aggravation from customers becoming unruly or violent,
To avoid hiring security personnel or paying overtime to employees
To avoid customers bullying the owner into changing the hours
You should train / groom / educate your customers that your work schedule is conscientiously and meticulously set up to satisfied everybody's needs <customers, owner-investor, employees, security, confort, convinience, etc, etc.> and If the hours do not work for the customers, they should not go to your establishment and seek for another laundromat.
Each one of us at the same time are clients of all kinds of stores, banks, government offices, doctors, hardware stores, etc. etc. and we adapt our daily activities, routines and needs to the working schedules that those establishments had established according to own policies, goals, market participation, profit-making desire, objectives among many others.
Your working hours should be communicated clearly such that it's not a surprise to the customers.
Work on communicating your working hours with better signage and more information
Wall-pasted all over the store <walls, front door entrance as you walk in, on top the machines, front desk, restroom entrance, seating areas, next to TV, video games, vending machines, coin change, etc.> something like this:
On clear warning there are no deceptions, they are not accepted if´s, or´s, but´s expressions.
You should also coach your employees to avoid rude or inflammatory demeanor towards the customers objections to work schedule and maybe inciting bad behavior both ways,
Tutor your employees in the way you want / require and demand from them to inform, make understand and accept to the customers the work schedule OF YOUR BUSINESS. (Everybody´s Place of Doing Business)
For all those owners operating 24 hours laundromat , can you give me (us) <non 24 hours operators, but evaluating pros and cons> a break down your sales and customers visitors, and equipment TPD usage during the "Owl Shift" hours from 23:00 pm to 6:30 am (in comparison to the regular working hours from 6:30 am to 23:00 pm.
Percentage wise how much revenue is the "Owl Shift" of your total sales?
Also percentage wise how much is the "Owl Shift" of total TPD?
On an average how many customers / visitors use the "Owl Shift"
If you are attended how much represents salary, fringe benefits and payroll taxes of your total employees´ s expenditure?
How often and how many times your stores at the "Owl Shift" have been vandalized of your attendants been at gunpoint robbed? And how much was your damage / loss? Does it compensate the risk vs. the revenue obtained?
My operations are from 7:30 am to 21:00 pm and I want to gather as much valuable and tangible information as possible from the 24 hours experts in order to evaluate it is worth and profitable to even remotely try to go 24 hours
Hello Paulie,Can you deepen/ elaborate on your whole statement and your own experience about " My contractor, who built many mats in NYC said "Not only will you make more money at night, but you'll make more money during the DAY!"
He went on to explain that all things being equal, customers will always choose the 24 hour mat above one that has opening & closing hours because it's simple. No need to remember a store's hours. People LIKE simple & easy.
I did go to 24 hours, and he was right. My business during the day went up, and of course, all the closing issues went away. "
Did your contractor at the time of the advice show you some hard-real-actual numbers from other stores or just "played by the hearings" of other operators?
Did you believe him and thought let´s give a try or has he presented enough good arguments to convince you?
How come you will make more money at night, but you'll make more money during the DAY!?, and
How come your business during the day went up? Were you attending more customers? Were your customers individually expending more money or using more or bigger machines?
Maybe some of your not so regular customers or commercials accounts, they visualized fewer clients during the day shift and chose to take advantage of that window opportunity?
Are you still or not 24 hours today?
Thanks in advance
PS All information provided will not be shared without previous approval
What I trying to do is to evaluate, using this Mexican expression "in someone else's shoes instead of mine" <actual 24 hours operators>, it is not only the primary motivators but the amount of income to be obtained during the "Owl Shift", as well as TPD (Owl Shift), vandalism, extra workforce needed, the chances of assault during the same shift, the comparison of risks involved or to put price on convenience to either customers or to me as owner to operate during that period and the paybacks-costs that involve. Trying to balance benefits against hazards.
I believe your operations are not 24-hours. So what I need is to do is gather as much as potential valuable information from some 24-hours operators without having to experiment in my own operation. Your experience in the places that you have patronized that have a varying degree of activity is good for your objectives but does not offer me any information I looking for.
You know, as I mentioned before, I am located in Mexico City, and attended 100% of the time <there I not such not attended any type of business concept down here, not a single one> and although there are establishments that operate 24-hours such as grocery supermarkets, hospitals, restaurants, drugstores and more, they are large chain enterprises with many outlets disseminated around the city some of them in very nice and convenient areas but also in areas of medium to high danger so they can match / equilibrate the benefits to be obtained against the risks to run so many stores in such varied environments. They have deep pockets to cover any inconvenience or having their insurance providers to cover any damage to a specific store because they have so much power to intimidate and threaten the insurance company to switch providers at the least provocation for not covering the damages suffered.
Also, they have so many employees that for them is really easy to enforce the manipulation and movement of workers around the city and changing their working shifts with minimum considerations. For them, image and "the so-called convenience to customers open 24-hours" the marketing plus and strategy, but for small operators, as myself, we need to really evaluate any possible decision we take on our stores.
It is not easy to arrive without firm evidence to the conclusion that starting next month I will be operating 24-hours without considering all the pros and negatives.
I do not want / like to be disturbed in the middle of the night and to have to run to the store because there were some shooting and somebody either got hurt or died and star dealing with corrupted police, dealing with the families of the assaulted person threatening to bring law suits, firemen putting down fires, vandals, drifters, insurance agents so on so forth.
Yes, I like to provide convenience to my customers, which I consider I do, but also to myself. That is the reason I want to experiment with somebody else´s experiences.
Yes fires are typically due related to poor maintenance or lack of it, but also due to drying garments impregnated with flammable related chemicals, that is why you must have an attendant in a 24-hour operation either to educate / control customers or to put off the beginning of a fire and minimize the damages if any.
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