Surveys & Research

Navigate Your Own Success

With more than 55 years in the laundry business, we pride ourselves in empowering our members by providing the latest industry research and educational tools to help them navigate their own success.


Coin Laundry Industry Survey

Each year, CLA commissions Readex, Inc., a nationally recognized independent research company, to conduct an industry-wide survey of self-service laundry owners.

The survey provides a profile of coin laundries in the United States. Members can use this survey to learn about the typical laundry owner’s challenges, opportunities and services. Everything from the percentage of card-operated stores to expansion plans is covered.
Interpret the geographic distribution breakdown to prospect future opportunities for your customers.

This survey and corresponding raw data are available as downloads for free to members and the industry survey is available for purchase for non-members. Click here to get the current survey today Survey Sample


Laundry Customer Survey

The Laundry Customer Profile is the only survey of it’s kind. Demographics of both laundry customers and nonusers are compared in this survey. Findings represent the dollar amount spent per week on laundry, washing frequency, distance to laundry and reasons for using a self-serve laundry-as additional points of interest. Use this research tool in conjunction with a Demographic Report and the Industry Survey to interpret the viability of a laundry in the area you've selected.  View the Customer Profile

 Quarterly Economic Reports

The CLA has commissioned economist Alan Beaulieu and ITR Economics to provide the CLA with a quarterly economic report that will provide an update as to where the self-service laundry industry is within the business cycle and how that relates to the overall U.S. economy. Also included in these reports are management objectives specific to the self-service laundry industry.

These reports are available to members only through the Online Store. Special member subscription series (receive all quarterly reports) is available for only $99 (45% savings).

Reports are $45/ea or Free depending on your membership. For a full list of your member benefits, select your Membership Type and view the Member Benefits Summary.  View Reports in the Store

Note: Make sure you're logged in to see these reports in the store.


In-Depth Industry White Papers

The CLA publishes several white papers that identify and address key topics relevant to the laundry industry. The white papers are a crucial member resource that provide answers to the most complex industry questions.

The white papers also are part of the popular Gold Book Research Series, which is a compilation of white papers, industry surveys and other tools designed to help self-service laundry professionals become more successful and profitable in the laundry business.

How to access the Gold Book Research Series: All Gold Book materials are free for download for CLA members and can be found in the Member Library and the Online StoreSee Whitepapers


PlanetLaundry Magazine

The most read and accessed source of news and industry information specifically for today's self-service laundry professional.

PlanetLaundry Magazine covers the latest trends in the industry so that readers receive the business and industry knowledge they require to remain at the top of their game. This coin laundry industry publication is filled with in-depth articles, laundry profiles and the largest, most comprehensive classified advertising.

A CLA membership automatically subscribes you to the magazine, freeing you of subscription renewals and account maintenance. Follow along with thousands of readers each month and you’ll quickly see why we are the industry’s leading publication.                                                    Learn About PlanetLaundry

E-Newsletter Publications


The Coin Laundry Association provides relevant data on the hottest industry topics pertaining to a potential investor, store owner, distributor or manufacturer in the laundry industry. Below are the numerous downloadable newsletters and  industry information that are specially delivered to one's inbox. 

Legislative Newsletter

Impending legislative bills can greatly affect the laundry industry and your profitability. We stay on top what’s happening out there and bring you monthly updates and information on anything that you might need to take action on. Exclusively for CLA members.

Safer Laundries Newsletter

The Coin Laundry Association has more than 23 years of experience in the laundry insurance business. As a result of that, you’ll receive a periodic newsletter that covers expert advice to make your laundry safer and prevent claims against your business. Exclusively for CLA members.

PlanetLaundry Weekly Newsletter

Grow your laundry’s potential with insight from the publishers of The PlanetLaundry Magazine in this weekly newsletter. 

PlanetLaundry Industry Promotions

Receive information from laundry industry suppliers about the latest products, services, discounts and deals that are sure to help grow your business up to twice monthly.