Alliance to Discontinue Primus Brand in U.S., Canada

By PlanetLaundry Staff, CLA Member posted 23 days ago

  
Alliance Laundry Systems has announced that it will no longer sell its Primus-branded equipment in the United States and Canada, as of November 1. However, the brand will continue to be sold globally outside of North America.

“Our decision to discontinue sales of Primus in North America was arrived at after significant research, as well as evaluation by our executive team,” said Rick Pyle, Alliance Laundry Systems’ president and chief commercial officer. “While the brand offered differentiated products for this market, there was still significant overlap with our existing products and target customers. We are appreciative of those distributors who have worked with us with the Primus brand and will work through a thoughtful transition with them. Eliminating the Primus brand in this market enables the company to sharpen its focus on the already strong reputations and brand awareness of its Speed Queen, UniMac and Huebsch brands.”

Alliance will continue to support installed Primus products through parts availability and its service and support network.
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