CLA Connect Open Forum

Topic: Your New Competitor....TIDE!

1.  Your New Competitor....TIDE!

Posted 7 days ago
After reading the CLA article about Proctor and Gamble opening brick and mortar stores to compete against existing dry cleaning and laundromat businesses I've been thinking about dropping the use of their products. Should we support a company that has dreams and aspirations of taking over our industry using the very businesses that have supported them? Isn't this the same as a laundry distributor opening up a location to compete with their current customers?

I spoke to a Vend Rite rep at the Clean Show and he dropped the Tide brand detergent in his laundromats and replaced it with other detergents such as All, Wisk, Oxyclean and Surf and according to him he sold the same amount of detergent but made more money because of the reduced cost of the replacement detergent.

Does anyone else have experience removing the P&G brand products like Tide, Gain and Bounce and what has your experience been like?

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Richard Heighington
Store owner
Spotless Laundromats
Prince George, B.C. Canada
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2.  RE: Your New Competitor....TIDE!

Posted 7 days ago
Everyone knows they have nothing to do with Satan. They proved it in court.

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Curt Harrington

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3.  RE: Your New Competitor....TIDE!

Posted 7 days ago
Pretty sure they franchise their drycleaners.  i think that is the plan here too.  i think this is just a test store.

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Chris Mirisciotta
Store Owner/ Employee
Canon Coin Laundry
Canonsburg PA
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4.  RE: Your New Competitor....TIDE!

Posted 7 days ago
Guys, I live and operate in Cincinnati OH, where P&G'day world headquarters is. Yes they have started franchising their own Drycleaners under the Tide Dry Cleaning brand name about 5 years ago. The first test pilot stores were in Cincinnati, one very close to me. They have done well and they plan to expand them throughout the country. They also tried brand Mr. Clean car washes but I believe that was a failure. Just last month they started another brand called Tide Wash Agents. This is a pickup and delivery business model identical to the Washio business model. They contract out the processing to local residents who pickup, process and drop back off the laundry. I'm in the pickup and deliver business as well so I'm not very happy about these choices. Btw, P&G products are also Downy, Clorox, Bounce Ndany others if you're going to remove them from your stores. Somebody at P&G has decided going retail in these ways is a good idea.

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Dave Menz
Multi-Store Owner
Queen City Coin Laundry Chain
Cincinnati OH
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5.  RE: Your New Competitor....TIDE!

Posted 7 days ago
I dumped P & G (Tide, Cheer, Bounce, Gain, Ariel, Downy) years ago and have been encouraging others to do so on here a few times.The price keeps going up and then the Tide stores were the deal breaker. Yes, people know and love most of these names; however, if they need soap, they need soap. People still recognize and like the other brands and they will save you money and still be able to charge the same. I have been using All, All Free, Snuggle, Chlorox, Oxi and Wisk and did not notice a dip in sales at all. My cost per box I running under 40 cents per box. I did try Surf for awhile as well, but the All Free has done better s an alternative. Just do it.

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Steve Lamiell
Store Owner/ Employee
Lake Cable & North Canton Laundromats
Canton OH
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6.  RE: Your New Competitor....TIDE!

Posted 6 days ago
Their on WDF pickup/delivery service is only available currently in Chicago under the name Tide Spin.  They have their own drivers and vans but use sub contractors to perform the work.  The dry cleaning is done at franchised Tide Cleaners and the WDF is contracted out to local laundromats.   I think their business model differs from what Washio tried in that they are not truly on demand, but rather through scheduled service with a delivery window of several hours.

As as far as changing from P&G products to Vend Rites products, I changed all my stores over about a year ago.  The gross sales have dipped about 5%, but the margins have increased by a much higher amount since my product cost is much lower.  The dip can also be attributed to the fact that most customers are moving away from single load boxes to larger format detergents, bleaches and softners.

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Paul Hansen
President
ILCLA
Store Owner/ Employee
Su Nueva Lavanderia
Palos Heights IL
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7.  RE: Your New Competitor....TIDE!

Posted 6 days ago
Actually the scariest competitor is off the radar now, but expect Amazon Prime to control over 10% of all WDF and pickup business in the USA within the next 10 years.  Anything that involves delivery or fulfillment, they will do.


8.  RE: Your New Competitor....TIDE!

Posted 6 days ago
Amazon is getting a bit too big for their britches. Controlling food and distribution is crossing a line. Remember A.T.& T. a few years ago?

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Curt Harrington

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9.  RE: Your New Competitor....TIDE!

Posted 6 days ago
I also dumped all P&G items years ago when they came out with Tide Dry Cleaners.
I sell just as much All, Wisk and Surf as I did Tide Cheer and Gain. Snuggle dryer sheets sell the best of any product i have and are way cheaper to buy.

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Bob Riley
Store Owner/ Employee
Citrus Wash and Dry, LLC
Brooksville FL
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10.  RE: Your New Competitor....TIDE!

Posted 6 days ago

I'm down for switching.  Gotta support the cause.

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John
Store Owner/ Employee
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11.  RE: Your New Competitor....TIDE!

Posted 6 days ago
Time to look for a new throne I suppose.  Throne

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Aaron Simmons
Laundromat Owner
Wash & Fold Software Consultant
www.CurbsideLaundries.com
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12.  RE: Your New Competitor....TIDE!

Posted 5 days ago
​Dave,
Clorox is not a P & G product,  the Clorox Company is an independent corporation with several brands ranging from bleach to Kingford Charcoal.

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PAUL HAGAN
Manufacturer Employee
Ripon WI
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13.  RE: Your New Competitor....TIDE!

Posted 6 days ago
My next soap order will not include any P & G products!

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Bob Reid
Store Owner/ Employee
Clintonville Coin Laundry
Columbus OH
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14.  RE: Your New Competitor....TIDE!

Posted 6 days ago
To me Tide, Alliance Lmat or distribution owned Lmat as same as any other competitor. They are just an other Laundromat.
Beside deep pocket, their operation cost is as same as us, Their service as same as us, if we ready to compete, nothing to worry.
As same post last time about Alliance build and own store, I still follow up to see how well they are, look like they doing very well, now they add Huebsch equipment too, new name is Betterlaundry, they just buy old store and total remodel with new equipment. 5 in TX and 2 in GA.
Their Google review on customer service is very good 4.8/5 (not many of us can achieve it), so we need to learn to improve to compete with formidable company.
I read many poster call their customers stupid, idiot... very temp to reply bad review, this is the big mistake, when your Attendant learn from it, then....... Always input positive thinking in your team, your customers.... that means you are ready to compete.

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Phu Tran
Store Owner/ Employee
Garland TX
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15.  RE: Your New Competitor....TIDE!

Posted 5 days ago
​I'm on board too.  No more P&G products for me.

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Laura Ridley
Store Owner/ Employee
Laura's Laundromat
Mustang OK
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16.  RE: Your New Competitor....TIDE!

Posted 5 days ago
Interesting side note to the Tide monopoly.....

I'm not sure of other areas, but there are areas in NYC where bootleg Tide packages are being sold. Mostly by .99 cent stores.
And they're being sold for......99cents each! My Chinese customers come in with them all the time. These packages are good for 2-3 double loaders.
It's a cakey old technology. More of a soap than a detergent, but they love it!

I was told by my supplier that if I sell it, I could end up being liable in a suit by Tide corporation because they do have people on the lookout for their copyright infringement. I'm not sure about that though, since the .99 cent stores have been selling tons of it for years now.

Chinese Tide

On another related topic....my supplier said that some unscrupulous Mat owners go through their garbage pails,  take used tide bottles, clean them up, fill them with a much cheaper detergent, and sell them over the counter.

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Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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17.  RE: Your New Competitor....TIDE!

Posted 4 days ago
"...my supplier said that some unscrupulous Mat owners go through their garbage pails,  take used tide bottles, clean them up, fill them with a much cheaper detergent, and sell them over the counter."  -Paulie B

I heard about someone refilling thousand dollar wine bottles with cheap wine, but never imagined someone doing that with a soap container!

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Matthew Simmons
Laundry Operator and
Wash & Fold Software Consultant
www.CurbsideLaundries.com
(562) 533-0053
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18.  RE: Your New Competitor....TIDE!

Posted 4 days ago
My understanding is that the bags you show are authentic Tide but made for sale in China and formulated for Chinese water/machines. It's the 5 gallon buckets of tide powder which are bootleg or at least used to be. Saw this on an old Dateline.

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Avi Sharabi
Brooklyn, NY
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