CLA Connect Open Forum

Subject: What's up with Yelp Lately?

1.  What's up with Yelp Lately?

Posted 01-29-2017 13:15
As many of you do, I follow my Yelp ratings and my Yelp activity feed.

Lately, the past couple of months, I've seen my Yelp ratings go UP, yet my activity has gone DOWN! 
When I search for Laundromats on Yelp in my area, they DON'T show my mat at all! It always used to be on the first page because my reviews are so good. Now, they show a bunch of Mats with 2 and 3 star ratings. I can only assume that this is because I am not paying for any Yelp ads, while these crap mats are paying Yelp.

The ONLY way I can do a search with my mats showing up is if I put in the store's specific Zip Code now. Who the hell does that! So only the customers who punch in the zip code (which you KNOW are less than 10%) will be able to view my mat's on Yelp these days.

This is totally BOGUS folks!
Is anyone else experiencing this?

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Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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2.  RE: What's up with Yelp Lately?

Posted 01-29-2017 17:36
Same here.  I was consistently seeing 15-30 views of my yelp page per month (EVERY month).  I'm at only 1 view in January.  Definitely some algorithm change on their end.  I was wondering the same thing, thankfully (or not), you're not alone.  

I can't justify committing $300+ each month for Yelp advertising when other methods are cheaper and I believe more effective for laundromats.  

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M V
Store Owner/ Employee
toronto ON
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3.  RE: What's up with Yelp Lately?

Posted 01-30-2017 10:30
MV,

So it looks like Yelp is sabotaging the exact strategy that made them successful....The quality of their reviews.

What good are their reviews if they are hiding businesses with great reviews, in favor of businesses with poor or mediocre reviews simply because those low review companies are paying them?

I do think this will backfire on them at some point.

I find that paying Facebook for targeted ads in my local areas, and boosting posts, gives me far more bang for the buck than either Yelp or even Adwords. Yes, Facebook doesn't get the customer at the point of purchase, but the awareness that you can build with Facebook is very strong.

------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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4.  RE: What's up with Yelp Lately?

Posted 01-30-2017 11:27
What other methods are you leveraging that are working well for you. 

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Tommy Thompson
Store Owner/ Employee
Dallas TX
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5.  RE: What's up with Yelp Lately?

Posted 01-30-2017 11:46
 You guys clearly have too much time on your hands. 

 But let's think about this. It's. A business. Those people will list the. Business (& skew the nos) based. On how much. What they make of of you. They have a "tiered" system where if you sign up all of these "bugs" work themselves out.

 I met a business owner here in wa that was basically strong armed into paying old yelp debts incurred by the schmuck that had the business but let the charges accumulate.

 Since he needed the number to be sure all of the customers could still reach him, he felt he had no choice but to pay the tax, I mean "fees" so that they would release the number & have all of the customer comments go to the right place thus placing him back in the top of the list. SMH


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Juan
Store Owner/ Employee
Cocoa FL
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6.  RE: What's up with Yelp Lately?

Posted 01-30-2017 11:26
You got it. Yelp has turned into a pay for play model. To the point that if you are paying you can even go in and delete your negative reviews. Only a matter of time before the consumer figures it out and stops trusting it as a neutral informational source. 

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Tommy Thompson
Store Owner/ Employee
Dallas TX
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7.  RE: What's up with Yelp Lately?

Posted 01-30-2017 11:48
Thanks for posting this.  I just checked Yelp in my area and my laundromat doesn't come up at all. And we have a 5 star rating!  I don't pay for any ads though with Yelp...

If anyone knows of a way to get around this please post.
Tx
Sally Anderson
Super Clean Laundromat and Cleaner
Southbridge, MA
supercleansouthbridge.com

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Sally Anderson
Store Owner/ Employee
Super Clean Laundromat and Cleaners
Union CT
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8.  RE: What's up with Yelp Lately?

Posted 01-30-2017 11:59
Same here. Since i stopped advertising with them. I no longer show up in the search. Mind you there are only 3 Matts in my city. Only 1 shows up at all. I believe it is a dying app. Once business owners figure out paying to advertise on them is a ripoff. We did not even come close or in the ball park of the results they said we would get.

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Ed Ellis
Owner
1 Clean Laundry
Saint Cloud, FL
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9.  RE: What's up with Yelp Lately?

Posted 01-30-2017 12:08
FYI,

If you do a search for laundromat in your city and no longer show up do to cancelling the advertising (ripoff) plan they offer. At the bottom of the search click on show less relevant options and boom your store with the good reviews pops up.

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Ed Ellis
Owner
1 Clean Laundry
Saint Cloud, FL
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10.  RE: What's up with Yelp Lately?

Posted 01-30-2017 13:55
Ok....Thinking out loud here.....Maybe we could pay a bare minimum amount (though the website, not through a sales rep) and see if we start appearing again.

Has anyone tried that?

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Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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11.  RE: What's up with Yelp Lately?

Posted 01-30-2017 14:56
This is really good insight as yelp has been calling me to advertise with them which I put off discussing until the summer.  I looked at their stats compared to google maps and google blew them away.  Have not done Facebook yet.  I was surprised at the number of phone calls I receive from people off google.  I have heard other negative stories about Yelp concerning them treating you different if you are not a "paid" account.  

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John
Store Owner/ Employee
Nor San Diego CA
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12.  RE: What's up with Yelp Lately?

Posted 01-30-2017 15:16

Same here as all above mentioned.

I 've come close to purchase some bare bone package to boost my 2nd acquired laundromat.  It has 2 negative reviews for the previous owner during 2013 and 2014. 

I took it over at April 2015.  I made my case to Yelp that I can provide an officially lease copy to proof the date I start taking over and 90% of the personnel has since changed except for the weekly roof top cleaning guy.  I kept the business name simply because most of the customer voted for it during my first week there and polling.  I also pointed out to Yelp that all the reviews have been positive since I took over, Yelp has to take out the dated negative review in order for me to purchase their package. 

They failed doing just that and their sales person was really frustrated.

SCREW YELP!



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Samuel Lam
Store Owner/ Employee
Tenchodo Laundromat
College Point NY
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13.  RE: What's up with Yelp Lately?

Posted 01-30-2017 15:57
Ok Folks,

This post got my panties in a wad. So yelp got a McNasty e-mail from me. After going around for a bit on the phone with my former acct manager. Yelp was assuring me they still love me and would never do anything to hide a business. We looked at the account set up. It appears some category's changed/were deleted in the info section. Go into that and add the laundromat category and you will come back up in the searches.

Hope this helps,
Ed


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Ed Ellis
Owner
1 Clean Laundry
Saint Cloud, FL
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14.  RE: What's up with Yelp Lately?

Posted 01-30-2017 17:17
 Maybe it's because my time is too limited. Personally, I don't have time for the games & my business is where it needs to be with how I run it now. Just not worth it to me. 

 I have bigger issues that need my attention here @ work. 

 Good luck all.

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Juan
Store Owner/ Employee
Cocoa FL
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15.  RE: What's up with Yelp Lately?

Posted 01-30-2017 20:00
Guys,

I've read lots of information and opinion about Yelp - most of it not very good.  My policy is to avoid that online service.

As far as poor reviews go (in any online medium); these should be taken with a grain of salt.  I too have a poor Facebook review where a customer rated my place just 3 stars and vigorously complained about an employee who she felt slighted her.  I, of course, responded to her review and offered to make things right for her.  Still, that almost year old review seems to linger near the current timeline stuff.  Now, if one must get a poor review, this is probably the best kind of poor review one can get.  Why?  Because this reviewer's picture has her face painted up with makeup (dark eyes and whiskers) so that she resembles a raccoon.  (No, I'm not making this stuff up.)  So, as I see it, her complaint lacks credibility while actually adding credibility to the dozens of great reviews posted by other customers.

If you're going to do online promoting, I recommend setting up a Google Adwords Account and doing a small, continuous ad there and also setting up a Facebook page (for your business - not you) and doing some off and on blast ads as your budget allows there.  I think both of these provide a lot of bang for the buck.  Just be aware that Facebook ads are NOT a one-way street.  In Facebook, the reader of your ad can and often will talk back to you ... sometimes in ways that you may not appreciate much.  So be prepared to respond, when necessary, in a patient and professional manner.

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Larry Adamski
Muskegon Laundromat
Spring Lake MI
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16.  RE: What's up with Yelp Lately?

Posted 01-30-2017 19:53
Ed & Rachael,

I checked my business category like you said, but it does already list us as "Laundry Services > Laundromat".
Nothing was changed or deleted.

So I just erased it and put it back in and hit the "Save Changes' button.....Maybe that will work.
I'll certainly let everyone know if it does.

Thanks

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Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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17.  RE: What's up with Yelp Lately?

Posted 01-30-2017 20:13
Edited by Paulie B 01-30-2017 20:14
Ok....I did a Yelp search for Laundromats in my areas, and found that what comes up is are laundromats listed in this category : "Dry Cleaning & Laundry".

I never used that category because we don't do dry cleaning, but many of my competition laundromats were showing up in it.
So a person types in a search for "Laundromats', but Yelp for some reason shows laundromats as "Dry Cleaning & Laundry". 

So I went into my Yelp business information, and saw my category as: "Laundromats"....makes sense right? Wrong!!!
So rather than delete the "Laundromat" category, I added the "Dry Cleaners & Laundry" category, and I DID see my stores this time, but still not in all the searches I desire to be seen (such as Best 24 hour Laundromats). And My stores are STILL listed after competitors who have poorer ratings...

The struggle continues.....

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Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



18.  RE: What's up with Yelp Lately?

Posted 01-30-2017 21:46
We had the same issue.  We finally figured out that Yelp randomly dropped us from the laundromat category.  Sign in to your Yelp business portal and edit your information.  You can pick three categories.  Now we come up in the searches again.  I did call Yelp advertising and they assured me they would never make any changes like that.  I will not advertise with Yelp.  Too expensive.  Good luck!

------------------------------
Robert & Julie Bos
Multi-Store Owners
Walnut Plaza Launderland
Fremont, CA

Fremont
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19.  RE: What's up with Yelp Lately?

Posted 01-31-2017 09:40
Robert & Julie,

Could you please expand on exactly what you edited? What are the 3 categories?  I did edit my business category, but it only brought us up in one type of search. We used to come up in many different searches.

Thanks


------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



20.  RE: What's up with Yelp Lately?

Posted 01-31-2017 11:35
Hey guys,
It worked. Checked today and I am back in the number 1 position.

Paulie,

Go to your Yelp account, Business Information, Edit. Then under categories you can add up to three. It appears the laundromat category which is new doesn't propagate correctly so I am using:
 Local Services > Dry Cleaning and Laundry 1st
Local Services ? Laundromat 2nd.

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Ed Ellis
Owner
1 Clean Laundry
Saint Cloud, FL
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21.  RE: What's up with Yelp Lately?

Posted 01-31-2017 12:02
Ok thanks...I'll try that. 

When I do searches for laundromats in my area, they all come up under Drycleaning & Laundry, so I switched to that which did make it SLIGHTLY better, but not like we used to come up (as #1 or #2 on the first page). 

I will add Laundromats as my second choice, but it seems the searches in the laundromats category just doesn't work at this time. Maybe you are right, that Laundromats is a new search parameter because I always seem to remember the Dry Cleaning & Laundry category as the only one available. 
Seems that lately, my stores were switched from the Dry cleaning & laundry category to the Laundromats category without my knowledge.

The dry cleaning thing never made sense, and they caught on to that, so they switched us to the Laundromat category. Only thing is...the Laundromat category doesn't work....at least not yet. So it makes sense to be listed under both. 

------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



22.  RE: What's up with Yelp Lately?

Posted 01-31-2017 12:14
UPDATE!! It Worked!

Thank you Edward & Rachael!!!   I changed my categories to TWO.....

1-Local Services > Dry Cleaning & Laundry
2- Laundry services> Laundromat 

We are now back up in the #1 or #2 positions, like we used to be!


------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



23.  RE: What's up with Yelp Lately?

Posted 01-31-2017 12:23
Ok....Now I have another question....Is it possible to re-arrange our Yelp reviews so that the highest rated reviews show up first in the thumbnail summaries of laundromats? For some reason, one of my mats has an older 4 star review showing up there instead of my latest reviews which are all 5 stars.
When the customer clicks on the store to open the page, all the reviews are in time order which is ok, but I would like for them to see the best review for us in the summary list of laundromats. 

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Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



24.  RE: What's up with Yelp Lately?

Posted 01-31-2017 12:13
A tool you might all like to check out is Moz Local: Make Local Your Advantage  Full disclosure - I'm not connected to the company in any way. Just use their website a ton.  
Moz Local remove preview
Moz Local: Make Local Your Advantage
Active Location Data Management, Review Monitoring, Analytics & more from Moz, the leader in SEO. Do a free audit today with our Check Listing Tool!
View this on Moz Local >
 - 
For those of you who use multiple social media and search tools how are you measuring which ones are working and wich ones are just costing you money?

Cheers,

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Jeremie Spitzer
Potential Investor
Shrewsbury MA
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25.  RE: What's up with Yelp Lately?

Posted 02-01-2017 06:56
Guys:  Sounds like things are getting worked out and this thread is serving it's purpose well...that's good news.

While I don't get involved in marketing thru social media due to inexperience and lack of desire / time, I would like to know if the ROI for the service Yelp offers is really worth the effort, or if the time and money spent could or has produce the same or better results elsewhere.

I expect the larger the City, the more relevant Yelp and other such services may be.  Seems like a vicious circle.



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Les Monthei
Potential Investor
Redding CA
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26.  RE: What's up with Yelp Lately?

Posted 02-01-2017 09:39
Les,

I don't pay for Yelp. I tried different payment promos that they had but I never thought the money paid/benefit ratio was worth it. In short, they charge a lot of money for no so much bang for the buck.
Besides, since my mats have great reviews, I can get many Yelp customers WITHOUT paying, which was the whole point related to starting this thread. Their promos that you pay for will put your mat prominently in their searches which does help you, but not enough for how much they charge. 

I think you will find others here with the same opinion.

I've been getting great results with Facebook lately. Much less money and they reach a LOT of people....Yes, they aren't necessarily at the moment of the buying decision like Yelp or Adwords, but I can target a LOT of people in my local market, and actually talk to them about anything I want about the Mats.
It's more of a customer awareness thing than a point of purchase thing which builds sales in the long run.

------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



27.  RE: What's up with Yelp Lately?

Posted 02-01-2017 10:14
I'm trying to figure out any changes with Yelp in which you guys are referring and can not notice anything different.  We don't pay for premium services and still at the top... hasn't budged in years.  Perhaps our nearest runner ups are so far away with their placement score, they never take the lead, I don't know?   Anyway, I don't think you have to be a paid advertiser to get high listings and I am certainly unaware and doubt the ability to remove negatives with payment.  Something new?  Lastly, you don't want to get rid of negative reviews because they legitimize your positive reviews.  Nobody believes any business with only positive reviews.  In our market, we get more business from Yelp than Facebook or Google.
 

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Steven Matrix
Store Owner/ Employee

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28.  RE: What's up with Yelp Lately?

Posted 02-01-2017 11:16
I went in and updated my information, laundromat and dry cleaners.  I am back on top again.
Thank you SO much for the help!
Sally Anderson

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Sally Anderson
Store Owner/ Employee
Super Clean Laundromat and Cleaners
Union CT
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29.  RE: What's up with Yelp Lately?

Posted 02-10-2017 09:22
Edward & Rachael & all,

I checked my mats' activity the other day and saw it dropped off again. So I checked my mat's business categories and found they DROPPED the one that works best for me "Local Services>Dry Cleaning & Laundry" AGAIN!!!
They still left me with "Laundry Services> Laundromat", but that category does not pull very well...at least not yet. I still get the Lion's share of activity from the Dry Cleaning & Laundry category. I was keeping both categories which worked well for me.

So several days ago, I went back into the edit, and RE-added the dry-cleaning & laundry category....2 days later they deleted it AGAIN.
I just re-added it again today. Seems like they want to steer us into this new "Local Services> Laundromat" category, which I can understand, but it stinks, compared to the other one. The difference is like 10 to 1.

Does anyone know how to keep the Dry-Cleaning & Laundry category permanent? Last year, they didn't even have the "Laundromat" category, so they put all us mat people into the dry cleaning & Laundry category. Now, it seems they don't want us there anymore.

Seems like the only answer I can come up with is to check the categories every day because the dry cleaning one will stick for about 2-3 days, then they delete it.

------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



30.  RE: What's up with Yelp Lately?

Posted 02-11-2017 11:43
I have found I need to check it frequently as well.  They seem to drop you down to one category every other day.  I really don't understand why they would do that except to force you to advertise with them which I don't want to do.  The Laundromat category works best for us and that is the one that they haven't dropped yet.

------------------------------
Robert & Julie Bos
Multi-Store Owners
Walnut Plaza Launderland
Fremont, CA

Fremont
------------------------------



31.  RE: What's up with Yelp Lately?

Posted 02-12-2017 00:01
The category change is actually a good thing - while putting things in the dry cleaning category might have gotten (and may currently still get) more "results", it was also a terrible thing if you advertised with them - because your business would be tossed in with the searches for dry cleaning and other services. So you were paying Yelp to put your business in front of people who weren't looking for your services (unless you do a dry cleaning drop off as well). I actually ripped their sales people to shreds when they tried to sell me on advertising (both on the phone and in e-mail) because they didn't have a separate laundromat category.

I'll also point out that while you may be getting more views if you add back the dry cleaning category... it doesn't mean you get people who are actual potential customers. You may be getting clicks and calls from people who think you do dry cleaning services... when you may not. It isn't always about getting someone to click on your business - it's about getting the *right* people to click on your business. And let's face it - far fewer people are likely searching Yelp for laundromats than dry cleaners. So less views doesn't mean less business... it actually gets your listing in front of the people actually looking for a laundromat! 

Separating out to the laundromat category, in the long run, makes sure that searches from customers looking for a laundromat actually get accurate results. This is not a step backwards! It's a huge step in the right direction. The concern is how they'll handle drop off laundry services and delivery services (which again aren't dry cleaning, but are valid other categories many of us should be listed under). Has anyone seen if they've created any sort of category for drop off?

The next thing that Yelp needs to do is provide accountability on their advertising - show the exact keywords where your ad was shown, and the performance on that keyword. This is what you can get from Bing and Google Adwords, but Yelp never has (unless something has changed). I ripped into them for that as well - if I'm going to pay for advertising, I want some accountability and proof that my ads are being shown to people actually looking for a laundromat or drop off services (not dry cleaners). This is what's held me back from doing any business with Yelp - I can't see what my advertising dollars are paying for, where every other online advertising method is usually pretty good about showing performance metrics and keywords.

With them separating out laundromats specifically, I might actually consider doing some advertising with them as my advertising will be targeted at our actual customers (instead of a lot of it being wasted on unrelated searches). My concern is just on accountability if they'll provide keyword performance metrics like Google and Bing.


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Peter Williams
Store Owner/ Employee
Colorado Springs CO
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32.  RE: What's up with Yelp Lately?

Posted 02-12-2017 10:15
Edited by Paulie B 02-12-2017 10:22
Peter,

Thank you for a nicely thought out and articulate reply.
I do agree that it makes sense that we have our own category..."Laundromats", because that is who we are, and that is how their searches SHOULD show Yelp customers where to find the best Laundromats.

Many of us do not pay to advertise with Yelp because as you agree, the money is simply not worth the results compared to other online services such as Adwords and Facebook. This factor is even greater if your mat has accumulated great Yelp reviews. 

Yes, when you pay Yelp, your Mat which has say...3 stars, will tend to show up in front of others who have 4 or 5 stars. In addition, if you pay Yelp, your mat will show up on the same page of another competitor, and on your page, your paid ad will not show competitors.
However, this is not enough because Yelp customers will almost always seek out the stores they want to patronize that have the best reviews.
Therefore, the BEST, and CHEAPEST (free) way to get Yelp customers is to simply have the best reviews. No need to pay them.
Some Yelp customers will even look under the heading "Best Laundromats within 5 miles of....", and then the mats with the highest reviews automatically show up. Even if they don't do that, they WILL scroll to seek out the mats with the best reviews.

I don't agree with you on your point of clicks I get for people looking for dry cleaners because the majority of clicks I get from that category are mostly "viewed the map" or "got directions to your business", which means these people are on their way to my mats.
Even the ones that say "clicked to call your business" are obviously after they read my store's profile, and rarely when we get these calls are they asking us about dry cleaning. Instead, they usually ask us how much we charge. Don't forget, they have ALREADY typed in a search for Laundromats, not dry cleaners.
When we get new customers, we almost always ask them "How did you find us?" if they say from the internet, we ask them exactly which service. We get many from Yelp.

And like I said before, the actual activity results that Yelp posts for me are terrible from the "Laundromat" category....at least at this time. I DO agree that eventually that category should, and will....pick up.
Besides, Yelp does allow us to list up to 3 categories, so they should NOT be dropping our most productive one! They should not be dropping ANY category that we signed up with!

I also do not agree that far fewer people search for laundromats than dry cleaners...at least in my NYC market. It's just the opposite here. The Dry Cleaning industry has shrunk dramatically over the past 30 years (many have closed down), while Laundromats have increased during the same period. This is mainly due to people not being required to wear outfits like suits as much as they were in the past. It's also due to more and more outfits being "washable" these days as opposed to "dry clean only".

Perhaps someday they will drop "Laundry" from the Dry Cleaning category....but right now, this transition is confusing, and would be fine but when you put in a search for laundromats on Yelp they will display MANY laundromats from the dry cleaning category, and only a couple from the laundromat category. Try it yourself, and you will see. This is obviously their boo-boo, so for now, I'm left with re-installing the dry cleaning category every other day until they correct their search algorithms. 

BTW - My daughter just came back from Colorado Springs. She's thinking of moving there. Beautiful area!
------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



33.  RE: What's up with Yelp Lately?

Posted 02-13-2017 00:11
How interesting.  After this thread started, I went into Yelp business and updated all three of my mats to both recommended categories.  I then received a call from my yelp account rep the next day, wanting to sell me a new advertising package.   She told me that the quoted cost was higher per click because I was in the dry cleaning search category and suggested I delete that to get a lower quote.   I ignored her request and declined any interest in a pay per click program.  That was last week.

Today I went in again, after reading the latest parts of this thread.  Guess what.  All three mats were back in the Laundromat only category and the dry cleaning and laundry category had been removed.  These guys are definitely playing games of some kind.  I just changed them all again.  I wonder how long they will keep up.  

We do in fact offer laundry services in addition to laundromat services so our inclusion in this category is not inappropriate.   

Charlie

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CHARLIE SMITH
Store Owner/ Employee
CHARLOTTESVILLE VA
------------------------------



34.  RE: What's up with Yelp Lately?

Posted 02-17-2017 10:02
Edited by Paulie B 02-17-2017 11:30
Charlie and everyone,

I just got an idea!

Just like your mats, Yelp is deleting the "Dry Cleaning & Laundry" category which gets GREAT response, in favor of the "Laundromat" category which gets dismal response....at least so far.
They are cancelling this category nearly every day after I re-install it.

Soooooo.....I went into my Business information section and edited it.
I ADDED that our "LAUNDRY SERVICE" looks just like "DRY CLEANING" so I have those keywords in my stores' profiles. I'm hoping that their algorithm will now pick up those keywords to lock in the Dry Cleaning and Laundry category......
We shall see.....(Paulie snickering as he hopes to use Yelps' own computers against them 😈).

I'll report back here in a few days to let you guys know if it worked.

------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
------------------------------



35.  RE: What's up with Yelp Lately?

Posted 02-22-2017 10:25
Edited by Paulie B 02-22-2017 10:26
Guys and Gals,

Like I said in my last post, I added 2 crucial keywords in my stores' profiles:   "Dry cleaning" and "Laundry".

I've been checking every day. It's been 5 days now and so far so good. Yelp is indeed keeping the important Drycleaning & Laundry category in the searches for my mats!

Before I did this, they were deleting that category almost every day! Now it's been holding for 5 days so far, and I've been getting a lot more activity on my actvity reports. In other words...a lot more people are seeing my stores come up in their Yelp searches!

So I now have both the dry cleaning & laundry category (which brings in 90% of the searchers at this time), and the Laundromat category which pulls in the other 10%. 

I suggest you do the same, and let us know your results.....Wishing you all success! Thanks.

------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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36.  RE: What's up with Yelp Lately?

Posted 02-27-2017 10:36
Ok...here's my final report and then I'm putting this one to rest.....

It's now been 11 days since I added the keywords "Dry Cleaning" and "Laundry" to my profile.....and the coveted Dry Cleaning & Laundry category has been holding all that time.
Previously, they would drop my mats from that category nearly every day, so this is the obvious solution if anyone needs to hold on to a category that works well for them.

Since we do not do any dry cleaning, I simply stated in my profile that we hang up laundry so it looks just like "Dry Cleaning".

Hope this helps everyone who has had trouble being dropped from their categories by Yelp.

------------------------------
Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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37.  RE: What's up with Yelp Lately?

Posted 02-27-2017 11:32
Edited by Paul Spangenberg 02-27-2017 11:57
  |   view attached
I'll throw my 2 cents in. I have 30 reviews on Yelp and I do not advertise with them. I refuse to take any more sales calls because they have been so pushy & rude in the past. I used to be number one on the first page. My 5 star rating like many of yours, dropped to the back of the pack and we do not even show up for a laundromat search in my city out of 5 pages worth of stores. You can type in our name and find us in Yelp but we do not show up when searching. I tried changing my categories and within 5 minutes the system deleted all but the "laundromat" one which is good and bad. My early-on research confirmed for me that Yelp while used by many, is not a company that I personally feel comfortable with. 

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Paul Spangenberg
Speed Clean Laundry
East Bay CA
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38.  RE: What's up with Yelp Lately?

Posted 02-27-2017 11:43
Edited by Paulie B 02-27-2017 11:45
Paul,

No question that Yelp uses bully tactics, especially for people who don't pay them.

Their new "Laundromat" category gives very bad search results.
I found that the category that they used to assign us, the "Dry Cleaning & Laundry" gives very robust returns for us. That's why I tried so hard to stop them from dropping it in favor of the Laundromat category.

I looked you up and you do need have great Yelp reviews! You should not have to pay them with reviews like that!
Try doing what I just said in the last few posts....add the Dry Cleaning & Laundry category to your mat in the business information section, and then add those same words as keywords in your business profile section.

When you do a search in your area for laundromats, what category is producing the most hits for your competitors? It should show right under your competitor's Star rating.  My guess is that it's the Dry Cleaning & laundry category, but you never know...it might be something else, so i doesn't hurt to check. Whatever category they are showing, you should show as well. You have the option to carry up to 3 categories, but you need to keywords to stop yelp from dropping them on you.

Ahhh...I see you just added a photo and you are listed just as "laundry services"..I would keep that one, but add "Laundromat", and whatever category your competitors have that makes them show up before you. With reviews like yours, you should be way up there in the searches.

All the best. Keep us posted!


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Paulie B
Store Owner/ Employee
Mr Machine
New York City NY
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39.  RE: What's up with Yelp Lately?

Posted 03-02-2017 09:59
I'm back on the map for now thanks to your tip Paulie. We used to be here until they changed their set-up and then we didn't even show up as a laundromat in my city. Now we're showing up again when someone searches for a laundromat which is the way it should be. I think that calls for a free drink at the clean show, on me.

screen shot of Yelp search

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Paul Spangenberg
Speed Clean Laundry
East Bay CA
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