The best advice I can give is to stop guessing and make us doing so and building castles in the air. First get real / tangible and measurable facts.
Give us a brake-down <washers (you already gave to us). But and dryers?> of you equipment quantity, size, folding tables, carts, aisles size, heating temperatures, drying price per minutes or per full cycle, ratio dryers to washers poundage, store size and layout, etc.
The very same break-down of the laundry room apartment complex near your store with new top loaders. And the most important thing how many apartments in the complex, how many people living on that apartment complex, stratification <singles, married with kids, millennials, ethnicity / nationality heritage mix, educational level, old or retired, military / civilian, / blue collar, etc. etc.>
Then during different days at different hours, go there and do a couple of washing loads. TALK / MINGLE / BLEND with the people doing loads, ask them as many and as valuable questions you see fit in order to learn directly from the devil´s mouth what is happening there.
Then with of the information / assessment list you and us can have an educated idea which can be the best route to follow without compromising your current operation equipment mix, planned equipment acquisition, changing price strategy, coin conversion from QO to DO and profits
As some members suggested here, give it some time for the all-new top loaders apartment complex lose some shine and novelty, <start burning-up belts, breaking down> seasonal sales drop, neighbors might presently be enamored with the new equipment today but not tomorrow, etc.
You are in a shopping center take advantage of that. Work out something with the other tenants like a cross promotion.
Do not reduce your prices because that is going to send the wrong signal to your current and temporary lost customers that you were probably charging too much and taking advantage of them and now that there is a new competitor in the street you have to back down. If you lower your prices you are as smart as your dumbest competitor at $ 1.50. Think of top loaders as water hogs, you do not want to start losing money on those 8 top loaders. Can you want to do so or afford it?
Larry made to you some very good points. Re-read them.
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