Readership

The following readership facts are based on a 2003 independent survey by Readex Research.

• Nine out of 10 readers are the primary decision-makers
• Readers rank The Journal above all other resources when it comes to purchasing decisions
• Readers plan to buy the following laundry-related equipment in the next 12 months:
• 48% Washers
• 48% Parts
• 34% Dryers
• 20% Changers
• 16% Water Heaters
• 13% Card Laundry Equipment

To receive a full copy of the Readership Survey Results, request a media kit.