Business Bio: Dirty Laundry Express

By Bob Nieman, CLA Member posted 02-27-2017 12:03

Kevin Adkins
Dirty Laundry Express
Irvington, N.J.

Dirty_1.jpgBefore Getting into the Laundry Business…

Kevin used to work for the U.S. Postal Service.

Store Opening

December 12, 2016

Business Hours

7:00 a.m. to 11:00 p.m. – Monday through Friday
6:00 a.m. to 11:00 p.m. – Saturday and Sunday


Two full-time attendant and three part-time staffers

Dirty_2.jpgTotal Square Footage

8,500 square feet

Parking Availability

The store has 23 parking spaces.

Lease or Own?

Kevin owns the building and property.

The Building

The facility was a former automobile body shop and car dealership.

The Construction Process

The entire retrofit process took two years – 15 months for planning, ground testing, financing, etc., and another nine months of actually construction work.

Dirty_3.jpgThe Cost, including Laundry Equipment

$2.3 million

Turns per Day


Utility Costs

Utility costs represent 14 percent of the business’ gross sales.

Marketplace Demographics

Dirty Laundry Express is located in a densely populated section of Irvington, with a widely mixed population, according to Kevin.


There are two other competing self-service laundry businesses within Dirty Laundry’s marketplace.

Payments Options

Credit/debit cards and loyalty cards

Washers and Dryers

26 Dexter 20-pound frontloaders, $2.50
16 Dexter 30-pound frontloaders, $3.50
20 Dexter 40-pound frontloaders, $4.75
14 Dexter 60-pound frontloaders, $6.25
4 Dexter 90-pound frontloaders, $9.75
56 Dexter 30-pound stack dryers, 25 cents for eight minutes
32 Dexter 50-pound stack dryers, 50 cents for 12 minutes
6 Dexter 80-pound dryers, 75 cents for 14 minutes

Dirty_4.jpgWater Heating System        

NATCO Fire Coil 85 water heating system

Card System

Card Concepts Inc. card system

Bill Changers

1 American Changer bill-to-bill changer

Laundry Carts

25 R&B Wire Products laundry carts

Folding Tables

20 High Mark Manufacturing folding tables


Porcelain tile flooring


LED lighting

Soap Vending

1 Vend-Rite Manufacturing Vision Soap vending machine

Beverage Vending

1 BevMax 45 beverage vending machine, $1.50 - $2.50

Snack Vending

1 AMS snack vending machine, 50 cents - $1.50
1 AMS ice cream vending machine, $1.50 - $2.50

Arcade-Style Games
1 Pac-Man video game
1 racecar driving video game
1 pinball machine


1 70-inch television
1 65-inch television
6 48-inch television
2 40-inch televisions

Additional Amenities

•    Free Wi-Fi

Wash-Dry-Fold Service

85 cents per pound; $10 minimum


Professional Laundry Systems
Deer Park, N.Y.
(631) 242-0020


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